As an agency with a history in performance, we understand the importance of great data. So we ensure that you have correctly installed analytics, and understand what your data is telling you. We’re well recognized within the industry having been recently awarded the RAR Digital Award for Analytics.
We are certified as a Google Analytics™ Certified Partner (GACP), Google Analytics 360 reseller and DoubleClick Certified Marketing Partner. This means we know exactly how to get the best from Google Analytics and the Google stack.
It’s not only us that think we’re great at analytics, our clients are pretty impressed, too. Here are some of the reviews on the Google Partners review center.
Auditing & implementation
With every audit, you receive a comprehensive document that identifies existing issues with your account. Your audit will give you a thorough set of recommendations that point you in the right direction. You can use this to make changes yourself or ask us to implement them for you. If applicable, we can also include a review of your Google Tag Manager configuration.
Our implementations give you an organized and structured Google Analytics account that you’ll feel confident using. Whether you’re making improvements to an existing Google Analytics account, upgrading to Universal Analytics or starting from scratch we can help.
- We find exactly what you need to measure on your website before designing your analytics solution.
- All our work is fully tested and approved before we release it back to you to use.
- We can implement via tag management solutions, or provide documentation for you to pass to your development team.
Consultancy & retainers
If you want to us to fix something quickly for you or need a quote for a tailored project, our Google Analytics team is happy to help. We can provide consultancy for just a handful of hours or work on an ongoing retainer – whatever your business needs.
We’re just as at home investigating specific bugs as we are working on CRM integrations (and everything in between), and our packages can be based on an hourly rate or fixed price against a project.
Some of our clients like to know they have analytics resource available on an ongoing basis, so we offer flexible monthly retainers that you can use for technical support, insight and analysis, reporting or any of our analytics services. If you wish, our team can even work on your premises.
Companies often analyse their site traffic separately (i.e., to lead) from their sales conversion metrics. User’s digital journeys are tracked through an analytics solution, i.e. Google Analytics, and the interactions resulting in the sale (emails, calls, meetings, form submissions, and documents) are recorded through a CRM, i.e. Salesforce.
Combining the two sets of information allows you to see the full user journey starting with the keyword search that led them to your website all the way through until you finalise a sale. This combination of data also allows you to see the demo of your product, follow up emails, etc. Understanding the entire journey that led to a sale or loss provides the ability to build better user experiences, improve sales and target the online marketing activity.
How does it work?
When a user navigates to your site, Google Analytics assigns them a unique identifier by default which follows them to track information related to their session throughout their journey on your site. Once this user submits enough information to become a lead, their information is sent into Salesforce. The first step of the integration is sending that user’s unique identifier, together with their contact information, into Salesforce (this is not done by default). If logged-in functionality exists, it is possible to tie this back to a Salesforce ID for enhanced visibility, such as cross-device tracking and attribution.
Jellyfish executes this through a custom script implemented via Google Tag Manager. As a lead is qualified in different steps of the funnel and their profile is updated in Salesforce, we’re able to send lead statuses as they’re updated back into Google Analytics through Measurement Protocol and match them with the original unique ID. This opens the door for companies to analyze the traffic and onsite behavior patterns that result in desired sales within the interface.
Read in more detail about our experience integrating Salesforce and Google Analytics for one of our higher education clients.
What are the benefits?
Pairing the two datasets allows your team to better allocate your resources according to that information. Google Analytics can only track what results in a lead. Without integrating the two systems, data stored in Google Analytics related to prospect’s initial online engagement with your brand will remain disconnected from new data being captured down-funnel.
The marriage of data allows you to:
- Attribute real live-sale conversions with their respective origin (channel, campaign, keyword, etc.)
- Allocate paid media dollars towards channels, affiliates, and keywords that demonstrate the highest sale conversion rate
- Focus on website optimization efforts that result in sales, not just a lead conversion